When most businesses consider product sampling, they tend to think of traditional sampling. That is to say, campaigns that take place in supermarkets and shopping centres all over the world, where teams of promotional staff hand out freebies to consumers. …
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Want to attract new customers to your brand, or simply expand your sales potential in a new market? The simplest way to capture the hearts and loyalty of your target audience is to run a product sampling campaign.
By giving …
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In-store product sampling might not be the newest, most technologically-savvy way to get your product out in front of your target audience, but it could be one of the most effective ways to establish brand awareness and loyalty.
Though product …
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Okay, so we know that product sampling is a superb way of building a business. It’s a strategy that can enhance your brand as well as grow sales. But one question remains: what kind of product works best as a …
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There are 3 ways that you can improve the efficiency of a product sampling campaign. They are all grounded in common sense, so let’s dive right in.
The first way is to really get to grips with your target audience. …
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Because product sampling involves giving away something that’s potentially really nice for free, this is a strategy that works well. However, sampling is nothing new. In fact, it’s been around for ages. So, with technology and the world in general …
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As humans, our senses are important. They obviously help us operate, but they each contribute to our emotional wellbeing.
So, in terms of marketing, if we can create a strategy that leverages someone’s senses, it could prove to be a …
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Let’s face it, everyone loves getting something for nothing.
If you’re having trouble engaging and attracting new customers, then one of the easiest ways to capture their attention, is to give them something for free. That’s why a product sampling …
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Getting your product into the hands of the right people, at the right times, can be the key to making sure that you expand brand awareness in a tangible, and measurable way.
While there are plenty of ways to engage …
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In this article, we’re going to look at marketing psychology and examine exactly why product sampling is such an effective advertising strategy for FMCG companies.
The science behind marketing is pretty solid. Which is just as well, because who would …
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