For a lot of products, it’s all about who else is using it or whether that brand name is popular. This is a particularly strong feeling amongst beauty brands, with many audiences, mostly women, looking at what the celebrities are using and what the product will really do for them. For a lot of products, it’s all about who else is using it or whether that brand name is popular. This is a particularly strong feeling amongst beauty brands, with many audiences, mostly women, looking at what the celebrities are using and what the product will really do for them. 
Social Networking sites - one of the biggest and hotly talked about tools online. These sites provide any company and brand the opportunity to jump on board and reach out to online audiences. The question is, are we using it to our advantage or because it’s the done thing? 
Anticipated events such as the 2010 General Election, undoubtedly effects the public, but it also has provided the consumer market with a platform to jump onboard with. At a time where MP’s are getting their messages out there and essentially ‘selling’ themselves...
There’s nothing better than a really great viral, one of those online links that circulates to everyone you know or something on TV that people drop into conversations. The only trouble... 
With the recent economic state within the UK, more and more people have been a lot more considered about going out and spending. Couples and families have been put off by the dreaded bill that comes... 
According to Marketing Week, people’s shopping habits are changing with a surge in consumers spending more time cooking at home. With 55% of shoppers making cut-backs on eating out wherever possible, eating-in is proving to be the more cost effective option. 
Trends show that more and more of the online world is about ME ME ME! A strategy we used to engage savvy male influencers was to get them to show us how they would use a new product, and giving them an incentive to do it. 
Calling all beauty brands! There are over 700,000 18-35 year olds who want to know the best brands and products to use to look good for socialising in the great outdoors. Whether it be in the lead up to key outdoor events or at the festivals, you will reach a highly concentrated audience with a very specific need. 
Engaging audiences in an entertaining environment that showcase your products increase in interest, talk-ability and buying opportunities. With many entertainment companies pulling out the stops to generate brand and buyer interest, it is becoming tougher for these brands to get people talking about them. The best form of consumer engagement is to create an interactive and memorable experience for your target market. 
Entertainment retailers are facing challenging market conditions with online shopping steadily rising in the UK. Retailers have a lot of competition, as the majority of people perceive the internet as an easier way to find bargains.