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pr Archives - Page 3 of 3 - Hotcow

Apr 09 2015
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guerrilla marketing

The value of guerrilla marketing

By | General
The first principle of guerrilla marketing warfare is to “abandon conventional military tactics”. In doing so, this strategy draws on the element of surprise, offering a competitive advantage to those willing to think outside of the box. The war that …
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Mar 26 2015
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guerrilla-marketing-examples-3

The top 10 guerrilla marketing campaigns

By | General
The Godfather of guerrilla marketing, Conrad Levinson, once said that; “Guerrilla marketers do not rely on the brute force of an outsized marketing budget. Instead, they rely on the brute force of a vivid imagination.” And this is as true …
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Mar 16 2015
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pr stunts

Top PR stunts

By | General
PR stunts work. Standing out from the crowd can be tough for any business. Even if your product is as good as anything already on the market, without word of mouth, it is difficult to get noticed. Luckily for you, …
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Feb 09 2015
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YSL’s latest experiential marketing

By | General
Ever tried using video for your experiential marketing? Gone are the days of raiding your mothers makeup bag and trying to recreate her every makeup move; with numerous demo videos available at the click of a button, more and more …
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Dec 11 2014
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Credit Union and guerrilla marketing

By | General
Like guerrilla soldiers, forced to use limited resources to fight mightier opponents on the battlefield, guerrilla marketers rely on strategic strikes to gain a foothold in the marketplace, and the same goes for small businesses. It’s a rare small business …
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Nov 13 2014
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PR Lessons We Can Learn From Celebrities

By | General
Katie Price, Cheryl Cole, Kim Kardashian. Whether you love them or hate them, there’s one thing for sure – you know exactly who they are. By utilising the power of PR, many celebrities have managed to cultivate strong personal brand …
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May 24 2011
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The importance of specialist experiential marketing agencies

By | General, Thought Leadership | One Comment
Specialists Experiential Event We often find ourselves asking “why would you not employ a specialist to do a specialist’s job?”. With more brands looking to incorporate experiential marketing in to their communications mix, why are they leaving the responsibility with PR or digital agencies? Do they really have the deep level of understanding to get experiential marketing right, what are the implications of getting it wrong, and are clients maximising their marketing spend?
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