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pr Archives - Page 2 of 3 - Hotcow

Aug 20 2015
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Guerrilla marketing innovation from IKEA

By | General
Great guerrilla marketing is innovative. Every so often, a brand does something that isn’t just unexpected, but game-changing in the world of guerrilla marketing. T-Mobile did it with their T-Mobile dance flash mob; Red Bull did it with their Stratos …
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Aug 13 2015
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Guerrilla marketing

Product sampling as a PR tactic

By | General
Why should you use product sampling as a PR tactic? Well, one of the best ways to get free publicity is to give samples of your product to the media. If you’re lucky, the media will find out about your …
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Jun 04 2015
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Product sampling for festival goers

By | General
Summer brings with it a whole host of festivals; from Glastonbury to the Leeds & Reading Festival and the Secret Garden Party, there’s something to suit every music fan. There’s also a product sampling opportunity to suit every brand. Music …
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Apr 16 2015
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Best car PR stunts

Five of the best car PR stunts

By | General
Car PR stunts rule. Whether it’s taking the 1997 Rolls Royce on a rugged 620-mile trek, or volunteering a gaggle of Mini Coopers for Italian heists, the auto industry has always loved its PR stunts. And they continue to grab …
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Apr 13 2015
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pr stunts

Travel PR stunts

By | General
How do travel PR stunts help travel companies sell vacations? With the evenings getting lighter and the trees blossoming, it’s safe to say that spring is definitely in the air, which means that summer is just around the corner. And …
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