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guerrilla marketing Archives - Page 4 of 10 - Hotcow

Jan 05 2015
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Go Guerrilla with Influencer Marketing

By | General
Over the past year you may have heard the term “influencer marketing” floating around the marketing and blogosphere worlds. This relatively new form of guerrilla marketing has emerged from the intersection of public relations and social media, where the focus …
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Dec 11 2014
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Credit Union and guerrilla marketing

By | General
Like guerrilla soldiers, forced to use limited resources to fight mightier opponents on the battlefield, guerrilla marketers rely on strategic strikes to gain a foothold in the marketplace, and the same goes for small businesses. It’s a rare small business …
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Dec 08 2014
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Spice up your inbound marketing

By | General
Is your audience still actively engaged with your brand? Is it time to spice up your inbound marketing? Just as some couples fall into a stagnant period after being together for so long, the same can happen with your marketing …
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Dec 04 2014
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Christmas marketing campaigns

By | General
‘Tis the season to be jolly, and if you’re in marketing, ‘tis also the season to optimise your creative talent for a standout Christmas campaign. We have scoured the globe (or rather, the internet) for inspiration and have found these …
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Nov 24 2014
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Virgin America’s Guerrilla Marketing

By | General
Are you ready to experience the worst flight of your life? Thanks to their latest guerrilla marketing campaign, Virgin America will show it to you! The US airline, which prides itself on being non-traditional, has lived up to its reputation …
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Oct 27 2014
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When Guerrilla Marketing Goes Wrong…

By | General
When traditional marketing strategies aren’t delivering, you send in the guerrillas. They’re the extra-special forces – the ones that implement killer marketing strategies, to turn the tide and defeat the enemy. However, when your marketing strategy hinges on interruptive, outbound, …
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Oct 13 2014
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Stealing the Spotlight with Newsjacking

By | General
By now you’re probably well aware of the term “newsjacking” – you probably see it happening all the time on your Twitter feed. This controversial guerrilla marketing tactic is used by brands to piggyback on the day’s biggest news stories …
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Oct 09 2014
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guerrilla marketing

Smell sells! Scent Marketing

By | General
We have all heard of the tactics employed by estate agents, to help sell a property: baking fresh bread in the oven or brewing a fresh pot of coffee on the stove. But marketing assaults on peoples’ senses go far …
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