Last month, agency AKQA tasked Hotcow to activate the World’s Cheapest Taxi Rank powered by Nissan Leaf. Last month, agency AKQA tasked Hotcow to activate the World’s Cheapest Taxi Rank powered by Nissan Leaf. Last month, agency AKQA tasked Hotcow to activate the World’s Cheapest Taxi Rank powered by Nissan Leaf. 
This campaign from Lego in Germany represents a fantastic combination of creativity and artwork, and a brilliant example of experiential marketing. 
Here’s another innovative way to create product awareness using experiential marketing to connect the digital to the real world. 
We have recently discussed the importance of consumer segmentation and here is a great example of how experiential can be used to integrate both online and offline worlds in order to reach your target consumers and grow a strong and dedicated online fan base.