Monthly Archives

December 2014

Dec 29 2014
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Absolut Vodka’s latest experiential campaign

By | General
If you like Vodka, Andy Warhol and flying, you will no doubt appreciate Absolut Vodka’s latest experiential campaign to promote their limited edition Absolut Warhol bottle. The association between Absolut and art goes back nearly 30 years, during which time, …
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Dec 18 2014
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The cruise experience just got better

By | General
If you haven’t taken a cruise in a few years, get ready to be wowed by how much smarter ships have become. Thanks to technological advancements and huge investment by cruise lines, the latest ships combine technology and innovation to …
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Dec 15 2014
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experiential-marketing

A new era for experiential marketing

By | General
Have you ever wondered what it would be like to travel to an exotic location without getting on a plane, or take a ride in Google’s newest self-driving car? Well, now you can, thanks to incredible advancements in technology and …
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Dec 11 2014
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Credit Union and guerrilla marketing

By | General
Like guerrilla soldiers, forced to use limited resources to fight mightier opponents on the battlefield, guerrilla marketers rely on strategic strikes to gain a foothold in the marketplace, and the same goes for small businesses. It’s a rare small business …
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Dec 08 2014
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Spice up your inbound marketing

By | General
Is your audience still actively engaged with your brand? Is it time to spice up your inbound marketing? Just as some couples fall into a stagnant period after being together for so long, the same can happen with your marketing …
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Dec 04 2014
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Christmas marketing campaigns

By | General
‘Tis the season to be jolly, and if you’re in marketing, ‘tis also the season to optimise your creative talent for a standout Christmas campaign. We have scoured the globe (or rather, the internet) for inspiration and have found these …
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Dec 01 2014
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Ballantine’s & brand engagement

By | General
If you could communicate to customers through a t-shirt, what would you say? Ballantine’s took brand engagement to the next level with ‘tshirtOS’. The odds are that you haven’t seen anything quite like tshirtOS. Comfortable like a t-shirt, yet dynamic …
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