For this post, we thought we’d look at a hugely successful PR stunt by Sony Pictures, which demonstrates how powerful PR can be – not only to a brand, but to the wider economy.
In a region of Southern Spain …
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If you like Vodka, Andy Warhol and flying, you will no doubt appreciate Absolut Vodka’s latest experiential campaign to promote their limited edition Absolut Warhol bottle.
The association between Absolut and art goes back nearly 30 years, during which time, …
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Have you ever wondered what it would be like to travel to an exotic location without getting on a plane, or take a ride in Google’s newest self-driving car? Well, now you can, thanks to incredible advancements in technology and …
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Are you ready to experience the worst flight of your life? Thanks to their latest guerrilla marketing campaign, Virgin America will show it to you!
The US airline, which prides itself on being non-traditional, has lived up to its reputation …
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You may think that the thrills and spills of Christmas are still safely in the distance, but the launch of the annual John Lewis’ Christmas advert ushered in the start of the festive season in a big way. The masters …
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Katie Price, Cheryl Cole, Kim Kardashian. Whether you love them or hate them, there’s one thing for sure – you know exactly who they are.
By utilising the power of PR, many celebrities have managed to cultivate strong personal brand …
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Video game maker Ubisoft has upped its ‘game’ with the launch of an experiential marketing campaign for their latest shooter game, Far Cry 4.
At the beginning of the video game era, games were marketed by word of mouth, television …
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Dulux created a vibrant, colour-based PR stunt, but why? New research has revealed that a large percentage of Brits view many of the cities in the UK as ‘dull’, with over a third describing them as colourless. It also found …
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There have been many cases where businesses and reputations have been built on the backs of fantastic publicity stunts; think Red Bull’s ‘Stratos Stunt’. However, there have also been instances when PR stunts have backfired, causing embarrassment and damage to …
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Ever heard of ‘feelies’? Well if not, read on. In recent years, the film industry has seen a host of new technologies aimed at beefing up the sensory aspects of the cinema-going experience, such as the expansion of the soundtrack …
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