Guerrilla marketing is alive and kicking. In 1998, the average consumer saw or heard 1 million marketing messages – almost 3,000 per day – according to Fast Company. That was 16 years ago. We’re now in the age of 24/7 …
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Have you ever thought about applying guerrilla marketing tactics to your website? With so many businesses investing in online sales and marketing today, it’s easy for smaller brands to get lost in cyber space. But it doesn’t have to be …
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Guerrilla marketing: it’s a term that you must have heard being thrown around the office. Even if you’re not sure what it is, we can guarantee that you’ve seen examples of it in your lifetime.
Modelled on the crazy ambush …
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The first principle of guerrilla marketing warfare is to “abandon conventional military tactics”. In doing so, this strategy draws on the element of surprise, offering a competitive advantage to those willing to think outside of the box.
The war that …
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The Godfather of guerrilla marketing, Conrad Levinson, once said that; “Guerrilla marketers do not rely on the brute force of an outsized marketing budget. Instead, they rely on the brute force of a vivid imagination.” And this is as true …
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When done right, guerrilla marketing can really get you noticed at trade shows.
Picture the scene: A scruffy, middle-aged man is dressed as a baby angel, with a lyre in one hand and a cigar in the other. As you …
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Polar bears wandering the streets of London and vending machines that dispense pizzas and balloon animals: these are just a couple of the wacky marketing tactics that fall under the umbrella of guerrilla marketing.
Despite it being over 30 years …
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Air France has been using guerrilla marketing to promote new business class cabins. Every passenger hopes to get a free upgrade to business class when flying, but just what do you have to do to get one these days? Thanks …
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From an avalanche of ice bucket videos, to a litter of Grumpy Cat memes, 2014 was another bumper year for guerrilla marketers. As mobile sharing went mainstream, brands achieved some of the year’s biggest marketing success stories with memes and …
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The 15th of October 2014 was a rainy Wednesday in London, but for commuters walking through the city, it was the perfect chance to witness the launch of a new guerrilla advertising campaign by FIAT. That morning, the car brand …
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