You might not think it, but programmatic and guerrilla marketing are a great fit. Loads of things are automated today – from shopping, to driving (the folks at google are currently testing their self-driving cars). And the same is happening …
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The Champions League anthem has become one of football’s most iconic pieces of music. It sends shivers down the spine of players and fans alike, before Europe’s finest do battle.
To celebrate its official partnership with the UEFA Champions League, …
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It may sound like the plot of a low budget horror film, but there have been some strange goings on in Colorado recently.
Students have been discovering a series of bizarre symbols, notes and USB drives on the campuses of …
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There’s a revolution taking place in the world of start-up growth, and it goes by the name of growth hacking.
The best way to understand growth hacking and what growth hackers do is to first understand what is meant by …
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Guerrilla marketing is incredibly effective. So is promotional marketing. From USB sticks to branded golf clubs, promotional items are an integral part of businesses marketing plans across the globe.
Millions are given away each year at trade shows, conferences and …
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Teen idol Justin Bieber hit the headlines in December last year for all the wrong reasons.
As part of a guerrilla marketing campaign for his single Purpose, Bieber‘s team took to the streets – literally. From New York City to …
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Are you using guerrilla marketing tactics? As marketers, you want to deliver your content to the highest percentage of your target audience as possible. They’re out there, scattered across the World Wide Web, and you no doubt dedicate a lot …
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Great guerrilla marketing is innovative. Every so often, a brand does something that isn’t just unexpected, but game-changing in the world of guerrilla marketing. T-Mobile did it with their T-Mobile dance flash mob; Red Bull did it with their Stratos …
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The first principle of guerrilla marketing warfare is to “abandon conventional military tactics.” In doing so, the strategy favours the element of surprise and lends a competitive advantage to those willing to think outside of the box.
The same goes …
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When guerrilla marketing works, it really works. In today’s technological world, a message can go viral within minutes, thanks to a host of networking sites such as YouTube, Twitter and Facebook.
Viral marketing – a subset of guerrilla marketing, has …
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