Experiential marketing can be designed to create immersing brand experiences that engage the senses of consumers to identify with the brand on many levels. To mark their campaign ‘Life is for Sharing’, Deutsche Telekom pulled off a experiential event in Barcelona that brought our favourite game app Angry Birds to life. Experiential marketing can be designed to create immersing brand experiences that engage the senses of consumers to identify with the brand on many levels. To mark their campaign ‘Life is for Sharing’, Deutsche Telekom pulled off a experiential event in Barcelona that brought our favourite game app Angry Birds to life.