This word is overused and undervalued. Most people can't even pronounce the word correctly, let alone know what it really means. It is a word that has so many different meanings that it has started to reduce the real value of behind the live marketing discipline. This word is overused and undervalued. Most people can't even pronounce the word correctly, let alone know what it really means. It is a word that has so many different meanings that it has started to reduce the real value of behind the live marketing discipline. 
The one thing that both Red Bull and Disney have in common is a shared believe, in which to have fame and fortune, you must create magical experiences for your customers. 
At a time when retailers are seeing an increase in online spending, and people are using shopping centres as a form of entertainment, experiential marketing becomes a great asset to drive footfall in-store and keep it coming.