Dulux created a vibrant, colour-based PR stunt, but why? New research has revealed that a large percentage of Brits view many of the cities in the UK as ‘dull’, with over a third describing them as colourless. It also found …
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When traditional marketing strategies aren’t delivering, you send in the guerrillas. They’re the extra-special forces – the ones that implement killer marketing strategies, to turn the tide and defeat the enemy.
However, when your marketing strategy hinges on interruptive, outbound, …
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Being scared out of your wits may not be at the top of your wish list when planning your holiday, but an estimated 17,000 tourists will be doing just that thanks to some ‘experiential tourism’ in October and November at …
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For years, brand marketers have used promotional sampling to introduce consumers to new products and solicit their feedback. From supermarket tasting trays to department store perfume reps, sampling is an effective marketing channel that gives consumers the chance to ‘try …
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In today’s fiercely competitive beer market, brands are looking to push the boundaries with their marketing. Budweiser tried to reach out to the millennial’s with its mobile activated ‘Brewmaster’s Tour’, Stella Artois Black launched its classy ‘Black Diamond’ theatre experience …
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Not so long ago, marketing was a one-way conversation. That was until crowd sourcing and the social media revolution changed everything. Before, consumers were rarely asked to take an active role in the marketing of their favourite products. However, over …
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Have you ever wanted to explore the sandy beaches of Hawaii, or see London from the top of a skyscraper, without spending a penny? Thanks to Marriott Hotels’ experiential marketing campaign, you can.
The reality is closer than you think. …
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Experiential marketing is becoming an essential ingredient of the marketing mix, principally because experiential events engage with consumers in one of the most effective ways possible – face to face.
The efficacy of experiential is unquestionable to brands that have …
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Well-known footwear brand Foot Locker stepped into the world of experiential marketing earlier this month with the launch of their new ‘Triple Black’ collection of trainers. The collection consists of six different Nike and Adidas shoe designs – all of …
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In an increasingly competitive market-place, it is difficult to attract and retain the attention of customers, which is why a growing number of companies are turning to alternative marketing techniques to make their brand stand out.
The latest craze in …
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