We have all heard of the tactics employed by estate agents, to help sell a property: baking fresh bread in the oven or brewing a fresh pot of coffee on the stove. But marketing assaults on peoples’ senses go far …
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In today’s fiercely competitive beer market, brands are looking to push the boundaries with their marketing. Budweiser tried to reach out to the millennial’s with its mobile activated ‘Brewmaster’s Tour’, Stella Artois Black launched its classy ‘Black Diamond’ theatre experience …
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There have been many cases where businesses and reputations have been built on the backs of fantastic publicity stunts; think Red Bull’s ‘Stratos Stunt’. However, there have also been instances when PR stunts have backfired, causing embarrassment and damage to …
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In 2010, The Teddy Bear Museum in South Korea launched an extremely effective guerrilla marketing campaign to highlight the ignorance of the Korean public towards the illegal industry of Bear Bile Farming.
The museum teamed up with Creative Agency SwanSong, …
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Well-known footwear brand Foot Locker stepped into the world of experiential marketing earlier this month with the launch of their new ‘Triple Black’ collection of trainers. The collection consists of six different Nike and Adidas shoe designs – all of …
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Between their morning newspapers, the billboard advertising on the way to work and the web ads on the office computer, consumers are bombarded with up to 1,600 marketing messages a day.
Advertising saturation means that it is becoming increasingly difficult …
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Is there anyone left in the world that hasn’t seen an ice bucket challenge recently? The craze has swept through social media in recent weeks and, crucially, has raised awareness of ALS, putting it at the forefront of our minds. …
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Getting a celeb with huge PR potential and social following can really help take your brand to the people who need to hear about it. But it needs to be authentic and the talent need to be on message and …
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Brand awareness is notoriously difficult to nail, both in terms of definition and execution. When does a business become a brand? What’s the meaning of the word ‘awareness’ in this context? And what are the best ways to build awareness …
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Research shows that, because we’re all being over-exposed to marketing and advertising messages all the time, we’re mindfully aware that we can sometimes be a bit intellectually lazy. That’s to say, perhaps we’re not allocating enough brainpower to making clear …
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