Some cool ass holographic action in Japan to promote a movie about some monster. Sounds like a bbad film but what a great way to promote it. Apparently it had the journo's covering it so mission accomplished.
For a truely great viral to be taken up by people you really need to have some great creative thinking. Samsung put together a professionally created set of videos and added interactivity. Limited product placement but the message is clearly displayed.
This was originally going to be an article on how we would represent Sky TV with experiential events…but, given that the Olympics are currently on and given that Rebecca Adlington and Jo Jackson have just memorably won gold and bronze medals in swimming’s 400m freestyle we thought we might change our focus slightly.
There is a common misperception that in order to fully embrace modern advertising activity like experiential marketing you must first reject traditional advertising techniques. This, of course, is rubbish – why on earth would a new form of advertising totally reject all that has gone before it? The answer is that it simply wouldn’t. New concepts tend to take their inspiration from current thinking and past experience so the idea that traditional methods and mediums have been left by the wayside just doesn’t fly.
Sampling Campaigns are too often treated as simply that and nothing more – in fact, they’re often barely treated as a campaign at all and are handled like low-quality free giveaways. How often do you see so-called brand ambassadors standing in the street listlessly holding whatever product it is they’re promoting this week and wordlessly handing them out to passers by?
Since time immemorial being the black sheep of any family has been seen as a bad thing. Conformity has been seen as the way forward and unusual or different behaviour has been frowned upon…at the very least. Well, here at Hotcow we’re not at all sure that this should be the case. In fact, we’re gone as far as to put down five reasons why being the black sheep is not just good, it’s also important. Read on.
The best way to ensure that people do something, is to pay them for it. It worked for Ray-Ban when the company bought attention to its newly unveiled advertisements by sending 100 sunglasses clad actors to a busy intersection in New York to stop and stare at the billboard. Word of the impending stunt gathered buzz when an ominous press release promises to stop traffic on July 1. And stop traffic it did!
We entered and we conquered. Hotcow are now the proud owners of an award, and our passion and resolves grows from strength to strength. The award was for 'Partnership Marketing' with the Charlottes Web DVD Release campaign for Paramount Home Entertainment. You can read all about it under our 'Work In the Field'.
Hotcow are an award winning experiential marketing agency based in London.
We have a full team of creatives, account managers and dedicated support to deliver your campaigns with the care and passion it deserves and we deliver with pride.