chrisbyrne

Social Media Marketing was used by TCM (Turner Classic Movies) to generate a crowd of almost a thousand for a ‘Fame’ inspired UK marketing stunt.

Five minutes before the official opening of Antony Gormley's 100 day artwork One and Other – in which members of the public can spend an hour on the empty fourth plinth in Trafalgar Square, London, England with the aim of creating a "composite picture" of Britain in 2009, the event was hijacked by an anti-smoking campaigner.

You may not know their name, but we’d bet our bottom dollar that you’ve seen their work before in a viral or on YouTube at some point. The New York improvisation group ‘Improv Everywhere’ have been creating quite a buzz across the pond and their work seems to be creating ripples over here too with their influence spreading into the experiential marketing industry like a tidal wave.

Leeds-based Non Traditional Ad Agency Kong Media has created a street stencil graffiti advertising campaign to help launch Leeds City College, which has been formed following the merger of Leeds College of Technology, Thomas Danby and Park Lane Colleges in West Yorkshire, UK.

At the Australian premiere for Sacha Baron Cohen’s new film ‘Bruno’, the red carpet was hijacked about half an hour before the mockumentary filmmaker's arrival with a publicity stunt for a fast food chain.

Five years ago, two companies called The Barbarian Group and Crispin, Porter + Bogusky launched a microsite three days in advance of the late night broadcast of some TV ads for their client Burger King.

Improv Everywhere are an "organised fun" / long form improvisation troupe / comedic performance art group who "cause scenes of chaos and joy in public places".

Beardyman lets his random side out with Rowntrees Randoms.