Last week advertising research specialists Ipsos published the results of a survey suggesting that 55% of UK adults agree that Christmas adverts help set the mood for the festive season.
As the ‘Cows ran around London making those all-important festive purchases, we couldn’t help noticing what retailers were focussing on this year. Price-wars. Instead of giving us consumers a great shopping experience, all they seemed to worry about was beating their competitors on price.
Sort of ruins Christmas doesn’t it?
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