We have seen some great examples of car brands using experiential marketing to offer consumers the ultimate test drive experience. This recent example from Hyundai in South Africa proves that experiential is the way forward, in order to create an emotional connection with consumers. We have seen some great examples of car brands using experiential marketing to offer consumers the ultimate test drive experience. This recent example from Hyundai in South Africa proves that experiential is the way forward, in order to create an emotional connection with consumers.