Yeni Raki, the Turkish spirit brand, is raising awareness of their brand via an experiential campaign called ‘The Spirit of Istanbul Week’. The campaign will activate over 10 days across London, Brighton and Sheffield engaging people on the street and in restaurants. Yeni Raki, the Turkish spirit brand, is raising awareness of their brand via an experiential campaign called ‘The Spirit of Istanbul Week’. The campaign will activate over 10 days across London, Brighton and Sheffield engaging people on the street and in restaurants.