Is there anyone left in the world that hasn’t seen an ice bucket challenge recently? The craze has swept through social media in recent weeks and, crucially, has raised awareness of ALS, putting it at the forefront of our minds. …
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We’ve all heard of and seen them – flash mob publicity stunts. This craze in experiential marketing brings an experience to people in unexpected moments, eliciting a sense of wonder to those that witness them.
The flash mob craze began …
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When European Rail Experts, Voyages-SNCF.com, wanted to get people talking about a new online deal they turned traditional billboard advertising into an experiential marketing extravaganza. Their ‘Les Instants V’ offer allows travellers to book train tickets at the same time …
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When it comes to successful PR stunts, everyone’s looking for that wow factor and something to make a lasting impression. Engaging people and making memories are what experiential marketing is all about and McDonald’s really went to town when a …
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Recently, game developer Ubisoft came up with a creative PR stunt to publicise the release of their WATCH_DOGS video game. Before we get into the details of their sneaky scheme, let’s put the stunt into context. What is the game …
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According to Brendan Behan, an Irish writer and playwright, there‘s no such thing as bad publicity – except for your own obituary. All businesses care about PR though, so, is Behan right?
Businesses that find success through controversy might be …
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PR and PR stunts are now at the forefront of any marketing strategy.
Because of the sheer amount of digital content being created, people are being very picky about what they’re reading and what they’ll paying attention to. Thanks to …
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Social media is a minefield – and it can sometimes do more harm than good. But it is possible to utilise social media platforms to increase both your market power and consumer brand loyalty. Tread carefully, get it right and …
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Every second of every day, brands are battling for our attention. No matter what the medium, we’re constantly bombarded with marketing messages and advertising campaigns. Therefore, it pays for companies to be clever and come up with some creative tactics …
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PR stunts are a brilliant way to show off your latest product and to get your brand noticed. People remember them; they always incite emotion and sometimes cause controversy.
Car manufacturers in particular are always looking for new ways to …
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