Research claim women are better brand ambassadors based on the fact they account for the majority of purchases and women trust other women for advice and recommendations. The simple fact is that great people help amplify remarkable brand stories and ideas. Passion, enthusiasm and brand belief is more important than gender in most cases.
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We blame the pop tart.
Cast your mind back a few years. Can you recall the image of a flat, strawberry, goo-filled parcel launching itself from the beloved toaster and enriching the life of it’s recipient through the power of a portable breakfast, to be enjoyed ‘on the fly’
Cast your mind back a few years. Can you recall the image of a flat, strawberry, goo-filled parcel launching itself from the beloved toaster and enriching the life of it’s recipient through the power of a portable breakfast, to be enjoyed ‘on the fly’