In the run up to Christmas celebrations, the volunteer-led humanitarian organisation British Red Cross has called on Hotcow to create an experiential pop-up shop and drive awareness to their gift shop. In the run up to Christmas celebrations, the volunteer-led humanitarian organisation British Red Cross has called on Hotcow to create an experiential pop-up shop and drive awareness to their gift shop. 
Pop-up shops are seen as an opportunity to bring brands closer to their target audience, and engage consumers through unique, personal experiences.