There have been smiles all round at Hotcow HQ ever since we found out our 2009 Honey Waffles Campaign scooped another honour - this time from the IMC European awards 2010! The silver award in the ‘Event Marketing’ category is now sitting pretty alongside our ISP Gold for the same campaign. There have been smiles all round at Hotcow HQ ever since we found out our 2009 Honey Waffles Campaign scooped another honour - this time from the IMC European awards 2010! The silver award in the ‘Event Marketing’ category is now sitting pretty alongside our ISP Gold for the same campaign.