Car brands are making great use of experiential marketing. This recent campaign from Chevrolet in Brazil has surprised drivers at that time when they most think about changing their cars – when it breaks down.
To introduce the new Chevrolet Cobalt, a Brazilian Chevrolet dealership made an arrangement with a few towing companies, and created a clever promotional stunt called “Rescue Drive”.
When a driver in distress called for a truck, the new Chevy was dispatched along with the towing service and the person was invited for a test-drive to their destination. A clever stunt that hit a unexpected and pleasant moment for everyone who participated.
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