Celebrating Creativity #128 – Cinnabon

Cinnabon Experiential Campaign Experiential Marketing is all about thinking outside the box and creating great experiences that are entertaining and engaging.

Cinnabon wanted to promote their cinnamon rolls but with more and more people getting concerned about calories and health fads how would they go about sampling this delicious treat? Simply, by making people burn calories before they could enjoy a roll!

The brand created a fun campaign in a shopping centre in Russia, inviting consumers to climb the escalator that was going down before the tasting. The response was great and they certainly got their message across.

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