With Chinese tourists enjoying 30 million international trips in 2011, leading UK brands are pulling out all the stops in order to anticipate the needs and preferences of this booming market.
A recent piece of research by BDRC Continental featured on Marketing Week’s website last week recognises field marketing as the most successful way to appease customers. Better still, the study identifies a combination of sampling with elements of experiential as the most effective method of marketing. 
When it comes to promoting consumer goods for children, advertisers have always been targeting children’s desires of acquiring something that their friends already have, using peer-to-peer techniques to send their message across. However, the use of children as brand ambassadors is a subject that has been discussed at length by regulatory bodies. 