We just love this concept. We've had this idea before, but to see it in action is truely spectacular.
A campaign to introduce beauty editors to the new Bourjois moisturising line "Docteur Glamour" and generate buzz around town during Fashion Week the beauty company created a beauty ambulance.
A vehicle with glass sides served as the setting for pre-arranged appointments with beauty editors outside the office.
Members of the band Korn made news from a cornfield in Times Square. The band members annouced that they will fuel all their tour vehicles with biodiesel and that they would partner with the USO to give free concert tickets to soldiers.
Did it work? The photographers were fighting for space in the press area, the stunt got an article in MTV.com, various blog sites and naturally lots of tourist buses witnessed the activity first hand.
Glamour put up a Glamour tent in Washington Square Park to celebrate the magazines 2007's Glammy Makeup Awards and raise money for "Look Good....Feel Better", a charity that helps woman with cancer. Black taxi's decked in Glammy wrapping drove people to the site where woman could trade in their old makeup for a cosmetic case filled with Glammy winning products. For every piece of old make-up collected Glamour donated $1 to the organisation. The stunt raised $8,000.
Hotcow is in discussion with the Bobby Moore Charity to make a documentary about the affects and effects of Bowel Cancer. Our award winning director/producer will lead the team with her extensive experience in well known hard hitting documentaries such as: Who Killed My baby?, Police Protecting Children, The Hunt for Britian’s Paedophiles, Why did Anastasia Die? and Hidden Lives.
In addition, Hotcow negotiated for Bottlegreen to sponsor the drinks at the Bobby Moore's 40th Anniversary Charity Ball in mid- November.
In addition, Hotcow negotiated for Bottlegreen to sponsor the drinks at the Bobby Moore's 40th Anniversary Charity Ball in mid- November.