Monthly Archives

March 2015

Mar 26 2015
1
guerrilla-marketing-examples-3

The top 10 guerrilla marketing campaigns

By | General
The Godfather of guerrilla marketing, Conrad Levinson, once said that; “Guerrilla marketers do not rely on the brute force of an outsized marketing budget. Instead, they rely on the brute force of a vivid imagination.” And this is as true …
Read More
Mar 16 2015
0
pr stunts

Top PR stunts

By | General
PR stunts work. Standing out from the crowd can be tough for any business. Even if your product is as good as anything already on the market, without word of mouth, it is difficult to get noticed. Luckily for you, …
Read More
Mar 12 2015
0
guerrilla marketing

What is guerrilla marketing?

By | General
Polar bears wandering the streets of London and vending machines that dispense pizzas and balloon animals: these are just a couple of the wacky marketing tactics that fall under the umbrella of guerrilla marketing. Despite it being over 30 years …
Read More
Mar 09 2015
0
Product sampling

Shopping for your product samples

By | General
Any marketer working in the FMGC market knows the importance of product sampling to elicit customer feedback, but an American retailer has taken the concept to the next level with its new storefront ‘test and try’ emporium in Portland, Oregon, …
Read More
Mar 05 2015
0
Air France

Air France uses guerrilla marketing

By | General
Air France has been using guerrilla marketing to promote new business class cabins. Every passenger hopes to get a free upgrade to business class when flying, but just what do you have to do to get one these days? Thanks …
Read More