An article published in The Wall Street Journal discusses the primary drivers of word-of-mouth conversations about brands. According to Ed Keller and Brad Fay’s book ‘Why Real Relationships Rule in a Digital Marketplace’, “90% of WOM conversations about brands take place offline, primarily face-to-face”.
An article published in The Wall Street Journal discusses the primary drivers of word-of-mouth conversations about brands. According to Ed Keller and Brad Fay’s book ‘Why Real Relationships Rule in a Digital Marketplace’, “90% of WOM conversations about brands take place offline, primarily face-to-face”.