With the tremendous influence of women in the consumer marketplace, brands that recognise the different female consumer segments and have the ability to engage, connect and provide them with solutions will be more likely to earn their business. With the tremendous influence of women in the consumer marketplace, brands that recognise the different female consumer segments and have the ability to engage, connect and provide them with solutions will be more likely to earn their business.
Normal is boring which is why brand communications are failing to influence women spenders. Brands who understand what women want are more likely to create stronger long-term connections with the right female audiences.