In the marketing world mascots are often used as spokespeople for consumer products, to represent the brand and its public identity. Thought to bring good luck, a mascot can be 2D or 3D, live or inanimate and are always eye catching to attract publicity subsequently reaping the goodwill generated from their presence. In the marketing world mascots are often used as spokespeople for consumer products, to represent the brand and its public identity. Thought to bring good luck, a mascot can be 2D or 3D, live or inanimate and are always eye catching to attract publicity subsequently reaping the goodwill generated from their presence.