Getting a celeb with huge PR potential and social following can really help take your brand to the people who need to hear about it. But it needs to be authentic and the talent need to be on message and …
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When it comes to successful PR stunts, everyone’s looking for that wow factor and something to make a lasting impression. Engaging people and making memories are what experiential marketing is all about and McDonald’s really went to town when a …
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Brand awareness is notoriously difficult to nail, both in terms of definition and execution. When does a business become a brand? What’s the meaning of the word ‘awareness’ in this context? And what are the best ways to build awareness …
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In many ways, technology has really helped marketing professionals. Most of us have access to a smartphone or a tablet and, while we’re pickier about which ads we engage with, we’re always actively looking for content. So, if PR, marketing …
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According to Brendan Behan, an Irish writer and playwright, there‘s no such thing as bad publicity – except for your own obituary. All businesses care about PR though, so, is Behan right?
Businesses that find success through controversy might be …
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Experiential marketing has never been more relevant than it is today. We live in a world where consumers are bombarded with messages everywhere they go and at all times of the day. Because it’s harder than ever to stand out …
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PR stunts are a brilliant way to show off your latest product and to get your brand noticed. People remember them; they always incite emotion and sometimes cause controversy.
Car manufacturers in particular are always looking for new ways to …
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Experiential marketing works because it connects customers to brands through live, face-to-face experiences. This strategy carries an inherent risk: if your campaign isn’t engaging and compelling, the result is probably worse than that of a poor flyer, email, or TV …
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To say that taking ‘selfies’ is a growing trend would be an understatement – it’s all the rage, everyone’s at it. Amazingly, the word ‘selfie’ was even officially added to the Oxford dictionary last year.
But what isn’t so well …
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For anyone starting a new business, marketing is essential. There’s no point having a fantastic product or service if no-one knows about it. And today’s obsession with social media means that simple marketing strategies have never been more effective and …
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