In 2012, we celebrated both the London Olympics and Queen’s Diamond Jubilee. It was also the year of clever viral campaigns such as ‘A dramatic surprise’, ‘Red Bull Stratos’, and ‘Kony 2012’. In 2012, we celebrated both the London Olympics and Queen’s Diamond Jubilee. It was also the year of clever viral campaigns such as ‘A dramatic surprise’, ‘Red Bull Stratos’, and ‘Kony 2012’.