British Airways, recently decided to address the issue of its perceived flight destinations in Brazil. Whilst, having ‘Britain’ in the title of it’s name may have many advantages for the brand, a small downside was that for many, they assumed BA only offered flights to Britain.
To tackle this problem, Brazilian agency AGE Isobar customised a barcodes and a barcode reader in the travel section of a bookshop, to display information about their flight deals and destinations.This is a clever little experiential stunt? which left many mildly surprised, and helped British Airways to raise their brand profile as an airline with more on its horizons than just flights to Britain!
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