If you’re familiar with our Buzz Blog, you’ll know that sometimes not only do we celebrate those creative experiential ideas which pack a punch and are all guns blazing. Sometimes a simple idea can be just as effective in delivering a brands message.
Windows 8 wanted to demonstrate the simplicity of their software. The idea being that it is that simple, a child could use it. They took this in the literal sense and used children as sales people to showcase the product to customers.
Good idea or too childish? What do you think? Tweet us your thoughts @Hotcow!