In this experiential campaign, BMW showed their environmental side and created the BMW i Window on a busy New York 6th Avenue.
By using digital projection and motion detection technology, BMW created a huge window which mirrored those driving past unreal time, albeit reflecting them as BMW modern cars of the future.
We are always keen on campaigns with cool technologies integrated into them, but have to wonder – how many of the cars driving passed noticed their “future car” reflections?
A clever experiential stunt? Tweet us your thoughts @Hotcow!