Celebrating Creativity #150 – eHarmony

eHarmony Experiential Campaign Here’s a nice example of an engaging experiential campaign from dating site eHarmony.

To celebrate the love, eHarmony set up an open mic in the centre of Santa Monica and invited people to share their love for one another. Followed by a piano player, passers-by were encouraged to choose a love song and sing their hearts out to their loved ones.

This little social experiment turned into a nice viral ad which you can view below.

What do you think? Leave your comment below or tweet us your thoughts @Hotcow!

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