We love this example of experiential marketing from Lynx in Australia. It brings an unique and creative element that literally drags people into the advertising message.
Lynx replaced windows of a house in Sydney with special LCD screens that can only been seen with polarised lenses. Within the tagline ‘Unleash the caos’, brand ambassadors were giving out polarised sunglasses to passers-by so they could see what was really going on in the house.
With the sunnies on, viewers quickly noticed that the windows of the home were turned into a huge, steamy advertisement featuring couples making out and even a dog swimming in a flooded room.
Check out the video below and tweet us your thoughts @Hotcow!