When you study really successful businesses you invariably find the same three characteristics. (1) They have a clear and inspiring sense of purpose and direction which everyone understands and which acts as a reference point for all key decisions. (2) They give people the freedom and authority to do and decide whatever it takes to achieve these aspirations. (3) They create a climate and culture that enables their employees to give of their best.
Marketing, for all its seeming innovation and forward-thinking, is for the most part a largely traditional and static science. Accepted theory abounds and new ideas gain acceptance only slowly.
Traditional marketers continue to contend that mass media is still relevant to the consumer – particularly during the launch of a new brand.
This is something Hotcow and its director Sally Durcan intend to change. In her opinion a brand doesn’t need mass marketing alone in order to establish itself and continue to grow. Indeed, an experiential approach in tandem with a more traditional campaign will be more effective than either on its own.
The Hotcow product performers are enthusiastic, hardworking professionals that are ready and waiting to learn more about your brand and turn that knowledge into an unbelievable experience for your customers. Our in-house training ensures that our staffers have an exceptional understanding of how to ensure maximum participation and consumer uptake whilst building a positive brand image and demonstrating that your product can and should be included in your target audience’s lifestyles.