Today the Advertising Standards Authority (ASA) launches a new campaign to remind businesses they will be regulating the content of their websites and social media feeds to crack down on misleading marketing. In a move that reflects the ever-increasing influence of social media, businesses will be entirely responsible for any content they upload to online spaces from 1 March 2011. Today the Advertising Standards Authority (ASA) launches a new campaign to remind businesses they will be regulating the content of their websites and social media feeds to crack down on misleading marketing. In a move that reflects the ever-increasing influence of social media, businesses will be entirely responsible for any content they upload to online spaces from 1 March 2011.