In today’s highly technological world, it becomes easy to overlook the art of print advertising. However, publishers and ad agencies have been exploring new ways of making magazine ads innovative and effective, by engaging their readers with something fun to play with.
From an advert that brings a live twitter feed, to a magazine that turns into a speaker, such creative examples breathe new life into print medium. Below are four examples of magazine ads that have recently caught our attention.
D&G video advert
A four page advert to promote D&G’s new fragrance in Marie Claire magazine, featured an inbuilt video player with sound, which once opened, triggered a 45 second film of their most recent campaign.
Billboard Magazine – On Hold Jam Session
Billboard magazine managed to turned boring ‘hold’ music into a cool game. By letting people know that they could play their favourite rock riffs by pressing their telephone buttons, the magazine created a direct mail campaign with special sheet music that taught you how.
Coca-Cola Print Ad turns into speaker
To promote online radio platform Coca-Cola.FM in Brazil, the brand designed a print ad to run on the inside cover of Capricho Magazine, with instructions on how to turn the magazine into an actual a loudspeaker for the iPhone.
Coca-Cola.FM from JWT Brazil Cannes 2012 on Vimeo.
CW Network Live Twitter Feed Ad
The print edition of Entertainment Weekly magazine featured a one-of-a-kind digital ad which displayed video and live tweets. The ad was designed to promote CW Network’s fresh lineup and contained a small LCD screen activated once the page was opened.
Have you seen any inspiring print ads recently? We’d love to hear from you. Leave your comment below or tweet us your thoughts @Hotcow!