Chinese Whisper Art Project is a community based project looking for artists in London to participate in a journey of creative expression and inspiration. Its aims is to explore personal interpretations of five unknown artists based on the five chinese elements – earth, wood, fire, water and metal.
The project goal is to raise awareness towards the freedom of creative expression, something that Banksy has been doing for a while, and to challenge universal perceptions by giving people an artistic experience based on the personal interpretations of the artists in relation to the five chinese elements.
What we like about the proposal is that it brings an interesting concept appealing to the imagination of people and uses creativity to interpret the whisper message.
Brands are always trying to find creative ways of communicating with consumers and this could be a good example of engagement that breaks the message cluttered and encourages people to participate and to take notice of what the brand is communicating to its audience.
Have a look at their proposal on the video below.