VW have once again made it on to our blog, this time with a little help from a man called Kevin Richardson from the USA. We love his entry to VW’s “Fun Theory” competition that actually became a reality in Stockholm, Sweden.
Another great example of VW giving people a real-life experience that builds engagement with the brand, and a great video of course!
Check out the website for more entries from this competition that has really sparked people’s imaginations in to life.