Here is a fantastic example of how a brand is connecting with its customers online and spreading their message in real life. KLM Royal Dutch Airlines recently launched a new global social media campaign; KLM Must See Map, giving away personalised maps of different cities around the globe for free.

Via Facebook, Twitter or Email, KLM offers its passengers the opportunity to create personalised city maps filled with their tips from their friends. You select your destination, invite friends to one of the online mediums to share their tips, once you have enough information you can request the map and within three weeks you will receive a high quality printed map.

Tweet us your thoughts @Hotcow!