Celebrating Creativity #161 – Nike

Jordan CP3.VI PR Stunt To introduce the new Jordan CP3.VI, Nike has created an amazing live installation that demonstrates how the CP3 literally cuts through L.A.

Featuring dozens of Chris Paul lookalikes, posing as if their were different frames of one continuous play, the ‘frozen stunt’ captures every move of the player as they dribble, pass the ball to themselves, run through the concrete and finally go up for a backboard with a power dunk.

Check out the video below and tweet us your thoughts @Hotcow!

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