To offer an innovative way for customers to earn discounts, the trainer shop chain Meat Pack in Guatemala created the Hijack, a new feature for their official smartphone app.
Using GPS tracking technology, every time a customer enters one of the official store for the brands sold at Meat Pack, the Hijack app instantly triggers a push notification of a special-discounted offer starting at 99% and decreasing by 1% every second.
With the countdown stopping only when the customer reaches the store, people had to run off to the Meat Pack stores in record time to redeem their vouchers.
A great way to attract consumers and enhance their shopping experience!
What do you think? Check out the video below and tweet us your thoughts @Hotcow!