Danish fashion brand Only has taken the branded video production to a new level with this latest piece of work.
The brand has designed a creative journey across its new clothing collection and united an interactive user experience, social media sharing and online shopping all together.
Within an engaging storyline built around the story of rebellion, once the viewer clicks on the film, the clip freezes and turns into an interactive catalogue. From there, you can then click on the available clothing items on show and have the option to buy the item, or share and like it through your social media networks.
As the film continues, viewers are also invited to interact with the characters.
This is a very cool example of online interactive video experience that moves away from the saturation of Youtube takeovers. Check out http:/onlybecausewecan.com/ and let us know your thoughts.
What are your favorite interactive video experiences? Please, tweet us @Hotcow!