Celebrating Creativity #126 – 3M Scotch-Brite

3M Scotch-Brite Guerrilla Campaign Imagine you go out for dinner and when you get your bill you have an option of not paying for your meal?

To promote their dishwashing sponges to a younger audience, 3M Scotch-Brite has partnered with various restaurants in Sao Paulo and created a very fun guerrilla campaign which amazed consumers in the moment in which they received their bill.

How to make it interesting to the public? Simple, give them something remarkable. After the meal, people were surprised by the receipt of a sponge containing the following message: “Don’t want to pay the bill? Go wash the dishes!”…and wash they did!

Check out the video below and tweet us your thoughts @Hotcow!

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