Nurofen Express Fast to Work Speed Demons

The Brief

Hotcow was tasked with creating awareness of Nurofen’s newly launched Nurofen Express headache tablets.

The Activity

We engaged in activities in London, Manchester and Birmingham using product performers to entertain passing footfall traffic and operating rickshaws to demonstrate the lightning fast action of Nurofen Express.

50 branded Nurofen Express product performers and quick-shaw drivers targeted Charing Cross to offer "fast to work" rides and entertained people with theatrical antics to communicate the brand message.

In addition leaflets were distributed and a clean ad campaign was operated.

The Results

12,500 leaflets were distributed and over 1000 fast-to-work rides given away. Over 80,000 were made aware of the activity and, by extension, the product. Over 60 clean ads were placed in various city locations heightening brand awareness.