Do you have hot a product you want to promote in shopping centres?
Do you want to achieve the best sampling campaign in a shopping centre?
It is Friday, so we would like to treat you with 5 simple, effective tips for a successful product sampling campaign.
* Make sure your brand ambassadors are briefed properly on your product
* Incentivise consumers to drive trial
* Promote and give away your product to carefully targeted consumers
* Promotional staff should not just hand out your product but interact with the target consumers to create real brand awareness and engagement
* Make sure the product is positioned for sale on free standing display units in stores, to create opportunities for impulse purchases
Hotcow is a multi-award winning Experiential Marketing agency. We get brands in front of consumers in ways that persuade them to buy and become advocates. We call this the Moo Woo Wow™ factor – It is about being ‘heard’, being ‘convincing’ and being ‘unforgettable’. We fully implement our ideas; nothing needs to be farmed out. For more information or free consultation, contact us
